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Triple Strength launches Brand3 to kick-off the New Year

Palmyra, PA - Triple Strength begins publishing its blog, Brand3 (Brand3.TripleStrength.com), January 1st, 2010. The content and submissions are intended to provide insight and inform readers of new advancements in branding and related fields. Brand3, or Brand Cubed if you prefer, attempts to cast a distinct light on three components integral to creating brands—aesthetics, storytelling and functionality—each of which could easily merit their own blog.

Aesthetics - There’s no mistaking a great brand’s evocative style or its affect on the senses. The look and feel of a distinctive brand is instantly recognizable. What do we associate with brands? What makes a brand appealing? Who makes the magic?

Storytelling - Whole cultures have advanced thanks in part to the ancient storytellers entrusted with interpreting a tribe’s “brand.” Great narrative seeks a person’s interest and permanent lodging in the memory of millions. It’s the important cognitive stuff—the content—so are we listening, and to whom?

Functionality - With every new invention in the field of communications Marshal McLuhan’s insightful “The medium is the message” grows increasingly prescient. Online, on packaging, or on the radio, the form by which information is conveyed is inseparable from the message being received. Does the medium serve a purpose? Alter perceptions? We’ll share our experiences...

…we invite you to share yours.
Triple Strength creative team to be recognized at the IABC/Harrisburg Awards Gala

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January 2010

Triple Strength launches Brand3 to kick-off the New Year.

November 2009

Triple Strength marketing and creative teams recognized at 2009 IABC Awards.

October 2009

Triple Strength creative team to be recognized at the IABC/Harrisburg Awards Gala on Friday, November 13, 2009.

August 2009

Visitors to New Stock and Leader Website Give Favorable Ruling.

July 2009

Triple Strength web development team recognized at the
Central Penn Business Journal Best of The Web Awards.

April 2009

Triple Strength is proud to welcome Isabella Guarnera in the newly-created role of Chief Marketing Officer.

Brand-Loyal, Extreme Sport Consumers Respond Immediately to
New Fishbone Apparel eCommerce Site.

Vision of Hope and Triple Strength Little League Team
Give Youthful Purpose to Triple Strength Open House.

Messiah Village Launches Mount Joy Country Homes With A Fresh Approach to Retirement Living Marketing.

January 2009

The Hershey Story, The Museum On Chocolate Avenue
Opens Its Doors to The Community.

© Copyright 2010 Triple Strength
Phone: 717-838-9590 | Email: info@triplestrength.com | Address: 232-2 West Main Street, Palmyra, PA 17078