Triple Strength launches Brand³ to kick-off the New Year

Palmyra, PA - Triple Strength begins publishing its blog, Brand3 (Brand3.TripleStrength.com), January 1st, 2010. The content and submissions are intended to provide insight and inform readers of new advancements in branding and related fields. Brand3, or Brand Cubed if you prefer, attempts to cast a distinct light on three components integral to creating brands—aesthetics, storytelling and functionality—each of which could easily merit their own blog.

Aesthetics - There’s no mistaking a great brand’s evocative style or its affect on the senses. The look and feel of a distinctive brand is instantly recognizable. What do we associate with brands? What makes a brand appealing? Who makes the magic?

Storytelling - Whole cultures have advanced thanks in part to the ancient storytellers entrusted with interpreting a tribe’s “brand.” Great narrative seeks a person’s interest and permanent lodging in the memory of millions. It’s the important cognitive stuff—the content—so are we listening, and to whom?

Functionality - With every new invention in the field of communications Marshal McLuhan’s insightful “The medium is the message” grows increasingly prescient. Online, on packaging, or on the radio, the form by which information is conveyed is inseparable from the message being received. Does the medium serve a purpose? Alter perceptions? We’ll share our experiences...